Built by hand · Two originals 04

Aroma, an ad in two originals

A 35-second spot for a bedside alarm that wakes you with a smell instead of a sound, made in English and neutral Latin American Spanish at the same time, entirely in ElevenCreative. Same hook, same woman, different smells. Both languages are the original.

October 2026 35 seconds English + Spanish (neutral Latin American) Eleven Music · Sound Effects · Image & Video · Eleven v4 An entry in ElevenCreative's The Search

I. Watch

Sound on. The jingle is the alarm: a sniff, a sniff and one word. See if it's in your head tomorrow.

English · the entry, as submitted

Español · the second original, English subtitles

The jingle on its own: A-Ro-Ma Morning on ElevenLabs.

II. The hook

One word on three notes, with two sniffs in front of it, written so it would be the same in both languages. The verse is the product demo disguised as a list.

Each word in the verse has a gap after it where a sound lives: the pour, the sizzle, the crust, the rain. Then the one that isn't a smell at all, Grandma's kitchen, because that's what the product is really selling. The chorus rhymes the brand with the only thing an alarm clock has ever done for anyone.

EnglishCoffee. Bacon. Bread.
Rain. Pine. Sea.
(whispered) Grandma's kitchen.
Aroma.
Aroma (Aroma)
Wakes you from your coma
Aroma (Aroma)
No alarm – just Aroma

EspañolCafé. Pan. Lluvia.
Mar. Naranja. Leña.
(susurrado) La cocina de la abuela.
Aroma.
Aroma (Aroma)
Te saca del coma
Aroma (Aroma)
Sin alarma – solo Aroma

III. The Spanish calls

Transcreated, not translated: same beat, same number of smells, same landing on the grandmother. Different smells.

English	Spanish	Why
Coffee. Bacon. Bread.	Café. Pan. Lluvia.	The bacon goes. Bread moves up, rain moves in; the line keeps three beats
Rain. Pine. Sea.	Mar. Naranja. Leña.	Sea stays. Orange and firewood take the places of bacon and pine, and the pods on the end card change with them: naranja, leña
Wakes you from your coma	Te saca del coma	The rhyme on the brand name survives in both languages, which is the whole reason the hook is one word
No alarm – just Aroma	Sin alarma – solo Aroma	Same again: alarma / Aroma rhymes as well as alarm / Aroma
Wake up to anything.	Despierta con lo que quieras.	The tagline, spoken once at the end in each language by a different voice

The Spanish is not a second song. I re-sang the verse-and-chorus section inside the same Eleven Music project, so the intro and the final "Aroma" are the same recording in both cuts, and the woman, the bedroom and the product are the same shots.

IV. How it was built

Everything you see and hear came out of ElevenCreative. The product doesn't exist.

The jingle first. I wrote the lyrics and generated the song in Eleven Music, then regenerated it one section at a time until the hook was right, leaving the sections that already worked untouched.
A product from nothing. Three stacked ceramic rings with an amber light, six scent pods, a wordmark with a curl of steam, all built in Image with the same oak, linen and window light in every prompt so every generation matched.
Fourteen sounds, four takes each. The alarm, the slap, the sniffs, the pour, the sizzle, the crust, the rain, the pine, the wave, the pod click, the clock hitting the wall. Every cut in the chant is placed off the vocal stem, 0.1 s before the sung word.
One spoken line. Eleven v4, a woman's voice, after the last sung "Aroma." I generated a male voiceover first, two lines, and cut it; the song was already saying everything.
Claude as my editor. I wrote the shot list and gave notes the way I'd give them to any editor. Claude built a script that assembles the cut and times every sound to the vocal stem, so each round of notes was a number, not a re-edit. Ten versions in two days.

Localization has always meant picking an original and dubbing to catch up. With these tools I didn't have to pick. The Spanish cut went through the same process as the English one, in the same project, with the same woman waking up to different smells. Two originals. That's what this is.